Measure

A/B Test Dashboard

Track experiment results with statistical rigor. Calculate significance, monitor cumulative impact, and maintain a decision log for stakeholder reporting.

Demo mode · sample data

Experiments

Running

Completed

Shipped

Total Impact

+515

clicks / month

Exp · No. 01

FAQPage schema on credit card comparisons

2026-01-15 → 2026-02-12

completedship99% sig.

Organic CTR

3.2%→3.8%

+18.8%

Avg Position

4.7→4.1

-12.8%

Impressions

12400→14200

+14.5%

Clicks

397→540

+36.0%

Strong statistical significance with 18.75% CTR lift. FAQ rich results now appearing for 67% of targeted queries. Rolling out to all credit card comparison pages.

Exp · No. 02

Author credentials in mortgage guide bylines

2026-01-20 → 2026-02-17

completedship95% sig.

Organic CTR

2.8%→3.1%

+10.7%

Time on Page

142→178

+25.4%

Bounce Rate

54%→47%

-13.0%

Financial Content Considerations

Mortgage queries spike in spring. Results may be influenced by seasonal demand increase.

Statistically significant at 95% confidence. E-E-A-T improvements drove 25% longer time-on-page. Seasonal flag noted but directional improvement is clear.

Exp · No. 03

Comparison table restructuring for personal loans

2026-02-01 → 2026-03-01

completediterateNot sig.

Organic CTR

2.5%→2.6%

+4.0%

Conversion Rate

1.8%→1.7%

-5.6%

Avg Position

6.2→5.9

-4.8%

Financial Content Considerations

MOFU content shows higher variance in conversion rates. Consider extending the test duration.

CTR improvement is directionally positive but not statistically significant. Conversion rate slightly declined. Iterating with a modified table layout that better surfaces APR ranges.

Exp · No. 04

BreadcrumbList schema across insurance pages

2026-03-01 · ongoing

runningNot sig.

Organic CTR

2.1%→2.4%

+14.3%

Impressions

8900→9200

+3.4%

Financial Content Considerations

Open enrollment season ending. Results may shift after enrollment period closes.

Trending positive but needs more data. Currently at 88% confidence, targeting 95%. Recommend extending 2 weeks.

Exp · No. 05

Meta description rewrites for banking pages

2026-01-10 → 2026-02-07

completedkill99% sig.

Organic CTR

3.4%→2.9%

-14.7%

Impressions

6700→6800

+1.5%

Statistically significant negative result. New meta descriptions performed worse, likely because the original descriptions had stronger brand signals. Reverted to original.