Measure
A/B Test Dashboard
Track experiment results with statistical rigor. Calculate significance, monitor cumulative impact, and maintain a decision log for stakeholder reporting.
Showing sample experiment data. In production, this would connect to your analytics platform.
5
Experiments
1
Running
4
Completed
2
Shipped
+515
Total Impact
clicks/mo2026-01-15 to 2026-02-12
Organic CTR
Avg Position
Impressions
Clicks
Strong statistical significance with 18.75% CTR lift. FAQ rich results now appearing for 67% of targeted queries. Rolling out to all credit card comparison pages.
2026-01-20 to 2026-02-17
Organic CTR
Time on Page
Bounce Rate
Financial Content Considerations
Mortgage queries spike in spring. Results may be influenced by seasonal demand increase.
Statistically significant at 95% confidence. E-E-A-T improvements drove 25% longer time-on-page. Seasonal flag noted but directional improvement is clear.
2026-02-01 to 2026-03-01
Organic CTR
Conversion Rate
Avg Position
Financial Content Considerations
MOFU content shows higher variance in conversion rates. Consider extending the test duration.
CTR improvement is directionally positive but not statistically significant. Conversion rate slightly declined. Iterating with a modified table layout that better surfaces APR ranges.
2026-03-01 (ongoing)
Organic CTR
Impressions
Financial Content Considerations
Open enrollment season ending. Results may shift after enrollment period closes.
Trending positive but needs more data. Currently at 88% confidence, targeting 95%. Recommend extending 2 weeks.
2026-01-10 to 2026-02-07
Organic CTR
Impressions
Statistically significant negative result. New meta descriptions performed worse, likely because the original descriptions had stronger brand signals. Reverted to original.